Ideas + insight

Small business
We spend a lot of time thinking about what makes small businesses tick. Here, you’ll find our latest news and insights on the world of SME marketing.

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needsEvery new year brings with it a flurry of well-intentioned (but often wide of the mark) predictions for the next 12 months and the trends that will shape the fortunes of B2B marketing teams around the world.

B2B Insights

9.5 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

B2B Insights

3 min

Open Minded Banking: Our guide to cornering the small business market

Don’t sell me – help me

Banks: This week’s roundup of small business and banking news

Banks: 5 ways to strengthen small business customer loyalty

Banks: 3 ways to get business continuity support right for SMBs

Banks: how to carry on delivering great SMB customer service during a crisis

Banks: how to create helpful content for your SMB customers during a crisisSmall businesses (1-50 employees) across the UK are urgently trying to stay afloat. We look at how banks can relay their support with practical comms, not platitudes

6 min

Get out from behind your computerI don’t profess to like the man who pulls the puppet strings of the people leading our country but, very occasionally, Dominic Cummings does give good advice.

B2B Insights

5 min

Come together, right now, over SMEWhenever we talk to large organisations about our Think Small programme and offer advice on marketing to small businesses, we're always asked the same question: ‘If you only had the budget to do one thing to attract a small business owner, what would it be?’

B2B Insights

3 min

Give the (little) guy a breakEarnezt – our brand new office in NYC – opened three months ago to help us work more closely with our US clients and across the US market. But despite having been in continuous operation since we opened in London ten years ago, our move to the US has felt a lot like setting up a brand new business.

B2B Insights

4 min

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