Ideas + insight

Earnezt news
Driving the humdrum out of B2B marketing from an office in Midtown Manhattan – here are the latest updates and from our US team.

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

The view from over there:
A conversation with Ethel Klein at Konica MinoltaAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

The view from over there: A conversation with Oana York at VSPAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

Flipping the fintech scriptWhy US fintech disruptors need to take notice of established financial services brands.

B2B Insights

4 min

Doctors – the original hot dog influencersThis summer we got into a bit of a routine. Every Saturday, after a long week at Manhattan's B2B coalface in Earnezt HQ, we would hop on the subway down to Coney Island.

B2B Insights

4 min

Should we protect the commuter paper?It wasn’t until I asked someone where I could get my hands on a physical copy of Time Out New York that I realized – nobody reads papers on the subway. Not a soul.

B2B Insights

3 min

The facts of (remote working) lifeRemote working is not new, but it is growing. And as technology brings the world closer together and organizations break with traditional 9-to-5 models, working teams can very often find themselves spread across the globe.

B2B Insights

5 min

Stephen Ross, SoulCycle and the business of reactive marketingI’m sure you will have seen the furore last week surrounding Stephen Ross, billionaire real-estate mogul, and the fundraiser he will be hosting for Donald Trump in his Hamptons home.

B2B Insights

3 min

Launching Centrica Business Solutions in the USResilience means different things to different audiences. In the world of business energy, it means the difference between staying operational during an unplanned power outage and losing millions of dollars through unscheduled downtime.

News

4 min

Let’s paint the town ‘you’When was the last time a person queued to have their photo taken in front of your ad?

B2B Insights

4 min

ANA takeaway #5: Equality for QualityWhen attending events, within marketing and across other sectors, it often feels as though on the planning check list there is a ‘must have at least one female speaker’.

B2B Insights

4 min

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