Ideas + insight

Branding
We’re calling time on corporate ‘blanding’. Read about all the ways that true branding – when it’s done right – can make all the difference to your ambitions.

Considering a B2B rebrand? Get it done rightWhite Hot: The rise and fall of Abercrombie & Fitch, a new documentary, depicts one of the most briefly successful rebranding jobs of all time.

4.5 min

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needsEvery new year brings with it a flurry of well-intentioned (but often wide of the mark) predictions for the next 12 months and the trends that will shape the fortunes of B2B marketing teams around the world.

B2B Insights

9.5 min

5 big questions to ask of your 2022 B2B rebrandAcross almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?

B2B Insights

6 min

Convincing your CEO now is the time to invest in brandYou’ve no doubt noticed, the world has gone a little topsy-turvy in recent times.

B2B Insights

3 min

Your brand project – what we need to knowThanks for getting in touch, we’re excited to learn about your branding needs.

B2B Insights

5 min

B2B brand launches – why your most important audience is internalIn B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.

B2B Insights

4 min

10 things your business can learn from The KardashiansEver since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.

B2B Insights

8 min

Four arguments why B2B marketers should spend more on brand buildingB2B marketers can be very focused on the short term, and who can blame them? Sales are putting on the pressure for a constant stream of leads and business leaders have quarterly targets to hit to keep the shareholders at bay.

B2B Insights

7 min

Launching Centrica Business Solutions in the USResilience means different things to different audiences. In the world of business energy, it means the difference between staying operational during an unplanned power outage and losing millions of dollars through unscheduled downtime.

News

4 min

“Just make us look like Monzo, yeah?”I have a degree of sympathy for both Halifax and Rufus Leonard this week.

B2B Insights

4 min

B2B fintech: less bland, more brand

B2B Insights

5 min