As a B2B agency, Earnezt is often consulting with clients at the strategic level, helping them to define a robust go-to-market strategy and make sound marketing investments.

We help B2B brands with their:
Program creation and management
strategic long-term programs that deliver ROI.
Messaging and proposition development
to best position and differentiate products and services to drive demand.

Our strategy process


Illustration of a rolled up tape measure • B2B Marketing Strategy • Earnest

The initial immersion is all about understanding the goals of the organisation, how marketing can impact these positively and what context we are operating in.

Insight gathering

Illustration of a pie chart with data points swirling around it • B2B Marketing Strategy • Earnest

Here is where we work with your existing insights (customer, market, your organisation and product portfolio) and also external desk research to spot opportunities and gaps.


Illustration of a bubbling bell jar • B2B Marketing Strategy • Earnest

With the insight we’ve gained, we work quickly to get to the heart of the challenge, and work with clients to create the approach.

Outputs can be:

  • Positioning options – the story you need to tell.
  • Messaging matrix – a structure to present key messages.
  • Program design – how you can get to market successfully.


Illustration of a target with an arrow sticking out of it • B2B Marketing Strategy • Earnest

It’s critical that marketing and agencies don’t work in a bubble. We actively look to gain external and internal inputs from the stakeholders who matter.

  • Stakeholder buy-in: working closely with marketing teams to get the business on-board, including the all-important sales teams.
  • Testing and refinement: getting customer inputs to help us refine the approach.

Launch, analyse, optimise

Illustration of a magnifying glass looking at statistical data • B2B Marketing Strategy • Earnest

We help clients to maximize the value of our work by helping them launch and embed new approaches into the business. But it doesn’t stop there. Strategies work best when they are refined by live data; how customers are interacting, where and why. We work with clients to interpret the data for better commercial returns.

Evaluation and optimisation

  • Measurement, reporting and analysis.
  • Recommendations for refinement and adjustments to strategy, message, media and tactics.

Our strategy work

Our strategy insight