There’s never been a better time to re-evaluate how you position and present your brand.
It’s a chance to unite your business, to inspire your people and set them on a new path. To re-orientate your brand around the changing needs of customers.
This isn’t just for now, but for the long-game. Meaningful differentiation = long-term growth.
At Earnezt, we believe we’re ideally placed to help. We specialize in working with B2B brands at the point of change with big ambitions:
We’re award-winning B2B specialists with a proven track-record – bringing together strategic thinking, creativity and digital know-how to help businesses make an impact.
McGill and Partners is a brand new boutique insurance broker, and they needed a brand identity that delivered a powerful statement about how unlike any other firm it is.
The key was in recognising that the new firm views itself as a ‘respectful disruptor.’ McGill and Partners is newly fit for purpose in a fast-moving world, whilst also carrying forward the best qualities of its industry, so we set out to create a campaignable identity that both acknowledges the past and faces the future.
And most importantly, we created a brand that didn’t look like anyone else in their market.
New brand, website and ongoing campaign activitySee the full case study
How could OAG show their evolved strategy and elevate themselves to a C-suite conversation?
We worked with OAG’s product and strategy leaders to reframe and restructure their product portfolio around customer needs. This meant customers could navigate OAG solutions based on whether they were looking to ‘Grow’, ‘Streamline’ or ‘Delight’.
And we developed a cohesive, consistent new visual identity for the new OAG brand that resonated far better with the key B2B decision-makers they were looking to engage with.
Re-brand, product portfolio alignment & WebsiteSee the full case study
Underinvested in for years, Outseer, a once-pioneering firm in cybersecurity, wanted to revitalize its brand, website, and messaging to once again be at the forefront of its industry.
Showcase to customers that security and enablement of payments are not mutually exclusive; with Outseer’s market-leading technology, both are equally as important and possible.
We created positioning, visual identity and a website that were energetic, innovative and customer-focused, highlighting the invigorated attention to this business and it’s renewed commitment to customer experience and innovation.
Re-brand & WebsiteVisit the website
How could Savanta bring together five different companies into a single cohesive, impactful brand that all stakeholders could be proud of?
We ran a process that kept internal teams central throughout – starting with an interactive brand workshop ensuring collaboration and alignment.
Re-brand and internal launchSee the full case study