Brands only have a handful of opportunities to get noticed online, and they’re sink or swim. Over half of B2B buyers say they can make a business decision based on online content alone. So, ‘digital first’ is out. Welcome to the world of ‘digital only’.
It’s the difference between being drowned out and driving sales. Between run of the mill and return on investment. Between humdrum and having your voice heard.
From digital campaigns and social strategy to compelling content and websites, we design and deliver digital solutions that result in real online engagement for B2B brands. We create experiences that start conversations, connect with customers, and make an impact.
And in a world where half of Google searches end without a click-through, it’s best to make some noise.
75% of B2B sales are already being made online
73% of B2B buyers say they want a personalised, B2C-like customer experience
50% of B2B searches are now made using a smartphone
50% of all searches on Google end with no click through
At Earnest, we understand that a website is fundamental to the B2B customer experience, but it doesn’t exist in isolation.
In fact, your website sits as the centre point of a digital ecosystem that supports a non-linear journey representing the entire customer lifecycle – the constant to which your audience returns for information at every point in their engagement with your brand, from research and consideration, to conversion, purchase and ongoing support.
YSC is a premium leadership strategy consulting. A serious business, but with a human heart. The challenge was to represent this duality on a website that was both easy-to-use and had depth.
We engaged directly with YSCs expert stakeholders to develop the site’s content strategy and approach. This ensured we could marry YSC’s gravitas with their personable approach. We also ensured that we could ‘engender serendipity’ by cross-fertilising product pages with insights, people profiles and case studies.
The website was built with scalability in mind, and also self-maintenance. We designed the site to help YSC deliver regular PR updates and keep their content fresh – all in-house without the need for external developers.View the full case study Visit the website
Savanta is a research and insights company, newly-formed from five specialist agencies coming together. We needed to create a brand and website that represented all aspects of the new business.
We created a standout brand identity and website that immediately sets Savanta apart from the competition – with a hero brand colour unlike anyone else in the industry, and a proposition that both promises real results for their customers and rallies internal teams: ‘Make Better Decisions’.
The HubSpot-powered WordPress website became the heart of Savanta’s marketing engine – helping it drive inbound leads and enable content marketing.View the full case study Visit the website