Vodafone
Vodafone
Making it easier for large enterprises to adopt cutting-edge technology
Vodafone Group, the British multinational telecommunications conglomerate, wanted to strongly position itself as a thought-leader and the go-to enterprise partner for Software Defined Networking (SDN).
We developed an end-to-end programme of activities designed to share Vodafone’s SDN expertise and educate large enterprise customers around this new and potentially revolutionary networking technology.
From securing the input and buy-in of board-level executives, ensuring Sales are fully onboard and actively engaging customers and prospects, and delivering a high impact live event and content series, the programme exceeded expectations and targets.
37%
of annual target for Innovation workshops achieved in 8 weeks
20%
of annual target for insight pack registrations achieved in 8 weeks
Insight
Large organisations are interested in SDN but are struggling to separate the hype from the reality to fully understand what it means to them – which is delaying the decision to invest.
Idea
Educate business customers about the value of this new approach to network management by sharing Vodafone’s expertise and create a ‘low risk’ call to action that would drive more organisations to engage Vodafone around their specific needs.
Innovation
Developing a 5-step engagement model – starting with an SDN Innovation Workshop for customer teams – to encourage more organisations to explore SDN’s potential with Vodafone, sooner rather than later.
Impact
_ Innovation workshops scheduled – 37% of annual target achieved in 8 weeks
_ Sign-ups to the gated Future of Networks insight pack – 20% of annual target achieved in 8 weeks
_ Lowest cost per lead – Paid media campaign has achieved the lowest cost per lead (CPL) ever for Vodafone
_ Most visited page – SDN page on the Digital Sales Hub is already the most visited page across the whole portal
