A broad lack of understanding about SDN created an opportunity for education, guidance, and thought leadership that changes the perception of Vodafone as only being a mobile network provider.
By leveraging the knowledge and expertise of their executive leadership team we could educate business customers about SDN and demonstrate that Vodafone is the right partner.
The executive team interviews and panel discussion were an entirely new approach to thought leadership programmes for Vodafone UK’s Propositions Team.
_ Innovation workshops scheduled – 37% of annual target achieved in 8 weeks
_ Sign-ups to the gated Future of Networks insight pack – 20% of annual target achieved in 8 weeks
_ Lowest cost per lead – Paid media campaign has achieved the lowest cost per lead (CPL) ever for Vodafone
_ Most visited page – SDN page on the Digital Sales Hub is already the most visited page across the whole portal