Smurfit Kappa
Smurfit Kappa
Building businesses from the box up
Smurfit Kappa Group (SKG) is a world-leading supplier of paper-based packaging, delivering clever solutions and helping businesses to grow. But they’d been so busy doing, they hadn’t got around to any talking.
We worked with Smurfit Kappa to help them craft a public persona that changes the perception of them as being simply a commodity supplier to that of a valuable strategic partner.
No.1
B2B brand by Brand Finance Ireland
6%
brand value increase to €1.2 billion
Insight
Execs typically see packaging as a low-value cost to their business and overlook the opportunities that the right partner can bring.
Idea
To reframe the conversation by showing CEOs the business building power of packaging from Smurfit Kappa.
Innovation
A provocative approach helped to land key strategic proof points, such as sustainability, innovation and problem-solving.
Impact
Ranked no.1 B2B brand by Brand Finance Ireland
Brand value increase of 6% to €1.2 billion
