Savanta
Savanta
Bringing better decision making to life
Savanta is a research and insights company, newly-formed from five specialist agencies coming together to offer end-to-end integrated intelligence services.
We created a brand identity that makes them stand out in their industry and launched the brand with an experiential event that provided tasting experiences, a live art installation, and insights from guest celebrity speaker Jo Malone to bring people fully into the world and ethos of Savanta.
150+
launch event attendees
Overwhelmingly positive feedback from guests and board
Insight
Research industry events are often very staid and traditional, giving us a perfect opportunity to make a big splash with the launch of Savanta.
Idea
Held at a fashionable locale in London’s East end for over 150 attendees, the Savanta proposition: ‘Make Better Decisions’, was the creative jumping off point for a range of refreshments and entertainments.
Innovation
Creating a launch event with an array of activities – a live art installation depicting the year’s big decisions, a speech by entrepreneur Jo Malone on the best decisions she’s made, through to ‘spicy dumpling roulette’ – that immersed attendees in Savanta’s world of making better decisions.
Impact
150+ launch event attendees
Overwhelmingly positive feedback from guests and board
