Oracle
Oracle
Helping a software provider to steal the show
As one of the sponsors of HR Tech Europe, Oracle – the HR and payroll software giant – wanted the lion’s share of conversation around the event, but they had limited time and budget to make it happen.
We devised a range of experiential tactics to drive delegate engagement during the event and beyond, including an invite-only dinner for HR bloggers and thought-leaders, a ‘selfie booth’ full of entertaining props that delegates could snap their pictures in and send directly to their social media platforms, and live-tweeted content and insights from the event throughout
4x
more social reach than competitors
50+
one-to-one meetings
750+
qualified leads
Insight
When Senior HR leaders attend industry events they don’t want to be sold to – they want to feel inspired and welcome to join the conversation.
Idea
Approach each event as a strategic campaign that extends beyond the day itself, with a range of innovative pre, during and post-event tactics.
Innovation
Devising a range of ‘eventjacking’ activities, including a book signing by the conference’s number one thought leader at the Oracle stand.
Impact
4x more social reach than competitors
50+ one-to-one meetings
750+ qualified leads
