Biometrics. Blockchain. Contactless. Cryptocurrency. Open Banking. Real-time Payments. Brand new fintech and payment innovations are emerging at a breakneck pace, making it difficult for everyone to stay fully up to date.
Mastercard New Payment Platforms wanted to take the lead by showing the world how payments are going to change within the next 10-15 years, whilst also showcasing Mastercard's innovations, aligning products and telling a clear and consistent story to both internal and external audiences.
qualified sales opportunities
organic social media impressions
share of voice at Sibos event
To capture people’s attention and imagination, we had to think big and elevate the Mastercard story from products and solutions to genuine thought leadership. It couldn’t just be different – it had to be useful.
The ‘Frictionless Future’ is the result of in-depth primary research and paints a vivid picture of the future of payments. This gives Mastercard a platform that invites colleagues and customers to realise this future together.
To solve the problem of making technological innovations emotive, tangible, and relatable, we created ‘Stories from the frictionless future of payments’ – a podcast series which, through compelling narration, brings stories of the imagined future of payments to life. Each podcast also includes expert analysis of the tech and themes presented through interviews conducted by the BBC’s Adam Shaw.