Kaspersky Lab
Kaspersky Lab
Being the brand that inspires problem-solvers
Kaspersky, the multinational cybersecurity and anti-virus provider, was preparing for their largest ever B2B product launch with Kaspersky Endpoint Security for Business.
We created a lead gen campaign that also had the built-in longevity to carry on post-launch, and included online and offline ads, emails, web banners, event stands, channel partner assets, content pieces and campaign guidelines.
11,000
BANT qualified leads
$38m
pipeline
100%
increase in audience awareness
Insight
Security goes far beyond the walls of a business, and IT departments want to show their value and be in control.
Idea
We brought an intangible solution to life with an empowering message for Kaspersky’s audience “See it, control it, protect it. With Kaspersky, now you can”.
Innovation
Going on the road prior to launch to run workshops and pre-campaign and immersion sessions to increase internal uptake and engagement.
Impact
11,000 BANT qualified leads
€13m pipeline
100% increase in audience awareness
