Reframing the social media story for B2B marketing
Instagram Business
Campaigns Content
Reframing the social media story for B2B marketing
Instagram for Business is where over two million businesses connect with audiences worldwide. They approached Earnest to help shift perceptions of Instagram among small business audiences, encourage app adoption, drive ad revenue, and support the sales teams.
Insight
Instagram is still seen by many SMB marketers as an ‘optional extra’ when, in reality, the Instagram Business platform offers amazing commercial opportunities that make it a marketing mix essential.
Idea
We developed a series of vertical-specific campaigns and assets based around a core creative proposition ‘Where visual expression inspires visible action’ to shift perceptions, drive ad revenue, and support sales teams.
Innovation
We held ‘idea sprints’ to uncover innovative new approaches Instagram could take to empower their internal teams and connect with SMBs.
