Bringing a fragmented brand into winning focus
DX
Brand Digital Experiences
Bringing a fragmented brand into winning focus
DX – the UK-based specialist courier and logistics company – felt that, after several years of growth and multiple acquisitions, its brand had become fragmented, as well as having very little brand recognition outside of certain niches.
We brought consistency and unity to their brand, inside and out, with a fresh new visual identity, supported by an internal launch campaign and guided by a messaging framework, style guide, brand templates, values & vision statements, and a new website look and feel.
Impact
90–99% rise in key service level agreements
£15m customer contract win attributed to rebrand
11% YoY increase of net promoter score
Insight
DX is a complex business with audiences that range from board members and city investors to couriers and factory staff – but all of them appreciate a commitment to quality.
Idea
‘Delivered Exactly’ makes clear what DX does, conveys their brand promise and their company vision, and is also a rallying cry to their employees.
Innovation
We designed a series of internal workshops and training sessions – the ‘Delivered Exactly Programme’ – to turbo-charge service levels and empower every employee to play their part.
“The rebrand has completely transformed the way we look and act - and, most importantly, our customers love it.”
“Earnest really got under the skin of DX and cut through our complexity to create something fantastic. They pushed us and challenged us to be different. To stand out from the crowd. We are extremely proud of where we've got to.”
