Founding a community of advertising partners
Google Partners
Campaigns
Founding a community of advertising partners
The Google Partners initiative was launched to give a lift to ambitious search and media agencies looking to boost their knowledge of AdWords, create more effective campaigns and become certified partners.
Impact
300% revenue increase YoY
600+ agencies signed up
55% increase in social media engagement
Insight
Small-to-medium sized agency partners aren’t just motivated by revenue – they also value a strong sense of community.
Idea
An epic, multi-channel competition that carries agencies on a journey towards AdWords expertise and commercial success.
Innovation
We gave agencies a ‘High Flyers Selfie Kitbag’ that encouraged their people to embrace the campaign and also give it traction on social media.
