Ideas + insight

Labs

Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needsEvery new year brings with it a flurry of well-intentioned (but often wide of the mark) predictions for the next 12 months and the trends that will shape the fortunes of B2B marketing teams around the world.

B2B Insights

9.5 min

Earnest Labs hails contactless charity donation CSR successA contactless charity donation platform created by Earnest Labs has been used to make 16,250 donations, the latest figures from Tap For Change reveal.

Labs

4 min

#metoo Siri: Why the lack of women in tech just got seriousYou might think Lego’s launch of Women of NASA late last year was just a major toy brand rinsing the Christmas market. And it was. But it was much more.

Labs

min

What is Voice Engine Optimisation?Voice search, or voice-enabled services, allows users to search for data by entering information into a device by speaking. These services decode the human voice, identifying and returning relevant answers.

Labs

5 min

Storytelling in chat appsPeople can’t look away from their smartphone’s messaging apps, opening the door to a whole new style of storytelling for brands.

Inspiration

3 min

Earnest Labs at SXSW: Day 2Day two in Texas for SXSW and things are heating up (it genuinely is really hot).

Labs

min

Earnest Labs at SXSW: Day 3Day three. Sunday. The day of (no) rest. After a night where the biggest brands chucked free drinks down everyone’s necks in return for their love, respect and email addresses – the mood on Sunday morning was somewhat quieter.

Labs

5 min

Earnest Labs at SXSW: Day 1Welcome to day one of our SXSW digest – a brief overview of what we have learned (and thought about) each day at the annual gathering of thinkers and makers in Austin, Texas.

Labs

4 min

Get down the pub – it’s good for your creativityHave you ever wondered why you always come up with your most genius ideas down the pub?

Inspiration

4 min

Live Streaming Apps for Content MarketingWhat are these ‘live streaming’ apps all about and how can they be used for marketers?

Inspiration

6 min

Brief Encounter: AirbnbBrief Encounter is our new monthly get-together inviting people from all over the agency to flex their creative muscles. We set a fictional brief, provided a few drinks and some food, and got to work – against the clock.

Inspiration

3 min