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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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The facts of (remote working) life
Remote working is not new, but it is growing. And as technology brings the world closer together and organizations break with traditional 9-to-5 models, working teams can very often find themselves spread across the globe.
B2B Insights
5 min
How well do you know your B2B benchmarks?
Over the past few months, we’ve been digging deep into all of the most up-to-date facts and stats relating to the world of B2B.
B2B Insights
2 min
Marketing our way to extinction
My name’s Paul and I have a growing anxiety about the environment. And yes, I believe a 16-year old called Greta can change the world.
B2B Insights
4 min
Stephen Ross, SoulCycle and the business of reactive marketing
I’m sure you will have seen the furore last week surrounding Stephen Ross, billionaire real-estate mogul, and the fundraiser he will be hosting for Donald Trump in his Hamptons home.
B2B Insights
3 min
Give the (little) guy a break
Earnezt – our brand new office in NYC – opened three months ago to help us work more closely with our US clients and across the US market. But despite having been in continuous operation since we opened in London ten years ago, our move to the US has felt a lot like setting up a brand new business.
B2B Insights
4 min
Launching Centrica Business Solutions in the US
Resilience means different things to different audiences. In the world of business energy, it means the difference between staying operational during an unplanned power outage and losing millions of dollars through unscheduled downtime.
News
4 min
Earnest gives a voice to Vodafone’s 5G business offering
Everyone knows we're the agency that chases the humdrum out of B2B marketing, but what does that look like?
News
3 min
Crunching the podcast marketing numbers
Podcast audiences are growing.
Crunching The Numbers
6 min
Let’s paint the town ‘you’
When was the last time a person queued to have their photo taken in front of your ad?
B2B Insights
4 min
Where’s all the intrigue in B2B?
If an alien came down from space and jumped onto the London Underground, they’d think the only things Earthlings needed were vitamins, holidays and six identical business banks. All shouting for your attention with big blow-up pictures of tired women, children splashing around in the sun and Scandi chic interfaces.
B2B Insights
5 min
Crunching the video marketing numbers
Video is becoming an important part of the senior B2B buyer’s journey.
Crunching The Numbers
7 min
ANA takeaway #5: Equality for Quality
When attending events, within marketing and across other sectors, it often feels as though on the planning check list there is a ‘must have at least one female speaker’.
B2B Insights
4 min
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