Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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ANA takeaway #1: Brand beats confusion – and drives leadsOne of the pleasantly surprising things at the ANA Masters of B2B Marketing Conference in Chicago was the consistent message from multiple speakers about the importance of Brand (big ‘b’) within the B2B marketing landscape.

B2B Insights

5 min

ANA Masters of B2B Chicago: what went down?We were at ANA Masters of B2B Marketing in Chicago, taking in a cavalcade of inspiring presentations, viewing outstanding work and drinking endless coffee. But what went down?

B2B Insights

4.5 min

How to win hearts and minds with handheld gamesMaking a game can add an engaging element of fun to any campaign and, by being a tangible object, can help make your message even more memorable.

Inspiration

4 min

Brief flashes of insightYou may have noticed that, in recent years, people have stopped talking to themselves when they’re alone and started having conversations with their speakers, phones, computers and cars.

B2B Insights

5 min

How to review creative when you’re notReviewing creative is hard.

B2B Insights

4 min

ITIL content partnership with Guardian LabsGaining trust and awareness with hard-to-reach audiences.

B2B Insights

4 min

Hello #ANAB2B Chicago!“It is hopeless for the occasional visitor to try to keep up with Chicago-she outgrows his prophecies faster than he can make them. She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” ―Mark Twain, Life On The Mississippi 1883

News

3 min

16 tell-tale signs you work in B2B marketingYou know it, they know it, we all know it – B2B Marketing is where it’s at.

B2B Insights

4 min

Start spreading the news…Earnest is an agency that is committed to chasing the humdrum out of B2B marketing globally

News

2 min

10 lessons in creativity
from Stanley KubrickAs a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.

B2B Insights

4 min

What makes a great relationship?The Drum Recommends Awards were held at the Marriott Hotel Grosvenor Square on the 9th May and Earnest was awarded ‘Best Client Services Team’ (agency size 40-99).

News

5 min

How to stage an innovation interventionNot to show off, but I’ve got a new iPhone. The newest iPhone, in fact.

B2B Insights

4 min

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