Ideas + insight

CCS Insight Predicts: Trend watching – The rise and rise of the Cloud In the final part of our blog series, hot off the back of CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’, we explore the big trends in Cloud.
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Paul Hewerdine

November 24, 2020

5 min

Hype in B2B?
Imagine that!If you’re in the market for a pair of chopsticks, Amazon would suggest you opt for the ‘KitchenCraft World of Flavours Japanese Style Wooden Chopsticks, 24 cm, Pack of 10’ for a mere £3.32.

B2B Insights

4 min

But I know what I likeIt was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?

Inspiration

3 min

Use games to bring your message to lifeContrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.

Inspiration

4 min

Teach your data to talkRemember when Michael Gove said, “the people in this country have had enough of experts”?

B2B Insights

4.5 min

“Just make us look like Monzo, yeah?”I have a degree of sympathy for both Halifax and Rufus Leonard this week.

B2B Insights

4 min

Who doesn’t love a good book?We’re an agency of voracious readers.

Inspiration

6 min

How to be a B2B brand that helps small businessesIf you were to take the economy’s temperature right now, ‘a feeling of uncertainty’ would be running pretty hot.

B2B Insights

5 min

Who’s been tooting our horn?Earnest has been shortlisted in ten categories at The Drum Recommends Awards 2019.

News

2 min

Closing the ‘colouring-in’ departmentThere is a persistent and troubling notion that all a marketer does is produce sparkly, insubstantial assets instead of robust business outcomes.

B2B Insights

5 min

Client Q&A: Andrew Dalglish, SavantaWe sat down for a Q&A with Andrew Dalglish, Marketing Director at Savanta, to hear about his experience of working with Earnest to bring the Savanta brand (including a “f***ing brilliant” strapline) to life.

News

5 min

The only B2B stats you’ll ever need (plus some shockers)

A cure for pitch paralysisWell, this is awkward (thinks the client)

Inspiration

5 min

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