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Ideas + insight
Get ready to ride the next B2B marketing wave
Change doesn’t have to be scary.
Read more...
James Wood
April 6, 2022
2.5 min
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B2B Insights
Big Thinking
ABM
Open Minded Banking
Think Small
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Where now?
Crunching The Numbers
Inspiration
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Crunching the podcast marketing numbers
Podcast audiences are growing.
Crunching The Numbers
6 min
Let’s paint the town ‘you’
When was the last time a person queued to have their photo taken in front of your ad?
B2B Insights
4 min
Where’s all the intrigue in B2B?
If an alien came down from space and jumped onto the London Underground, they’d think the only things Earthlings needed were vitamins, holidays and six identical business banks. All shouting for your attention with big blow-up pictures of tired women, children splashing around in the sun and Scandi chic interfaces.
B2B Insights
5 min
Crunching the video marketing numbers
Video is becoming an important part of the senior B2B buyer’s journey.
Crunching The Numbers
7 min
ANA takeaway #5: Equality for Quality
When attending events, within marketing and across other sectors, it often feels as though on the planning check list there is a ‘must have at least one female speaker’.
B2B Insights
4 min
ANA takeaway #4: emotional engagement is now table stakes
Emotion matters in B2B. Who’d have thought it?
B2B Insights
6 min
BY THE POWER OF FOMO
SXSW, the Austin based festival of film, music and technology, is famously hard to navigate.
B2B Insights
4.5 min
ANA takeaway #3: experience is the new differentiator
The idea that we live in an ‘experience economy’ is nothing new.
B2B Insights
5 min
Crunching the content marketing numbers
The philosophy of content marketing is simple: help, don’t sell.
Crunching The Numbers
4 min
ANA takeaway #2: purpose doesn’t have to mean saving the world
Almost every aspect of marketing is affected by purpose, but it can often be a loose and ill-defined idea, and this theme was picked up by several speakers at the ANA Masters of B2B Conference in Chicago.
B2B Insights
4 min
You won’t believe what the retoucher does next!
Montana. Unspeakably beautiful with dramatic scenery, clear starry skies and all the fresh air you can inhale. It’s not every day you get to go there for a photoshoot.
Inspiration
3 min
ANA takeaway #1: Brand beats confusion – and drives leads
One of the pleasantly surprising things at the ANA Masters of B2B Marketing Conference in Chicago was the consistent message from multiple speakers about the importance of Brand (big ‘b’) within the B2B marketing landscape.
B2B Insights
5 min
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