Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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Earnest gives a voice to Vodafone’s 5G business offeringEveryone knows we're the agency that chases the humdrum out of B2B marketing, but what does that look like?

News

3 min

Crunching the podcast marketing numbersPodcast audiences are growing.

Crunching The Numbers

6 min

Let’s paint the town ‘you’When was the last time a person queued to have their photo taken in front of your ad?

B2B Insights

4 min

Where’s all the intrigue in B2B?If an alien came down from space and jumped onto the London Underground, they’d think the only things Earthlings needed were vitamins, holidays and six identical business banks. All shouting for your attention with big blow-up pictures of tired women, children splashing around in the sun and Scandi chic interfaces.

B2B Insights

5 min

Crunching the video marketing numbersVideo is becoming an important part of the senior B2B buyer’s journey.

Crunching The Numbers

7 min

ANA takeaway #5: Equality for QualityWhen attending events, within marketing and across other sectors, it often feels as though on the planning check list there is a ‘must have at least one female speaker’.

B2B Insights

4 min

ANA takeaway #4: emotional engagement is now table stakesEmotion matters in B2B. Who’d have thought it?

B2B Insights

6 min

BY THE POWER OF FOMOSXSW, the Austin based festival of film, music and technology, is famously hard to navigate.

B2B Insights

4.5 min

ANA takeaway #3: experience is the new differentiatorThe idea that we live in an ‘experience economy’ is nothing new.

B2B Insights

5 min

Crunching the content marketing numbersThe philosophy of content marketing is simple: help, don’t sell.

Crunching The Numbers

4 min

ANA takeaway #2: purpose doesn’t have to mean saving the worldAlmost every aspect of marketing is affected by purpose, but it can often be a loose and ill-defined idea, and this theme was picked up by several speakers at the ANA Masters of B2B Conference in Chicago.

B2B Insights

4 min

You won’t believe what the retoucher does next!Montana. Unspeakably beautiful with dramatic scenery, clear starry skies and all the fresh air you can inhale. It’s not every day you get to go there for a photoshoot.

Inspiration

3 min

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