Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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Who is powering your Summer holiday?Last month, our usually boisterous office was much quieter than usual because, like a lot of other offices across London, it was peak time for people to go on holiday.

Inspiration

6 min

Crunching the digital display numbersDigital advertising shows no sign of slowing down.

Crunching The Numbers

5 min

Reading the B2B signs with semioticsDid you know that gifting a clock or a watch in China is considered bad luck? Or that the ‘devil horns’ hand gesture you see at US rock concerts is used in Argentina & Italy to mock a man whose partner has cheated on him?

B2B Insights

4 min

Should we protect the commuter paper?It wasn’t until I asked someone where I could get my hands on a physical copy of Time Out New York that I realized – nobody reads papers on the subway. Not a soul.

B2B Insights

3 min

Come together, right now, over SMEWhenever we talk to large organisations about our Think Small programme and offer advice on marketing to small businesses, we're always asked the same question: ‘If you only had the budget to do one thing to attract a small business owner, what would it be?’

B2B Insights

3 min

How to lower your
marketing agency spendYou’re concerned about your spend with your marketing agencies.

B2B Insights

7 min

The facts of (remote working) lifeRemote working is not new, but it is growing. And as technology brings the world closer together and organizations break with traditional 9-to-5 models, working teams can very often find themselves spread across the globe.

B2B Insights

5 min

How well do you know your B2B benchmarks?Over the past few months, we’ve been digging deep into all of the most up-to-date facts and stats relating to the world of B2B.

B2B Insights

2 min

Marketing our way to extinction My name’s Paul and I have a growing anxiety about the environment. And yes, I believe a 16-year old called Greta can change the world.

B2B Insights

4 min

Stephen Ross, SoulCycle and the business of reactive marketingI’m sure you will have seen the furore last week surrounding Stephen Ross, billionaire real-estate mogul, and the fundraiser he will be hosting for Donald Trump in his Hamptons home.

B2B Insights

3 min

Give the (little) guy a breakEarnezt – our brand new office in NYC – opened three months ago to help us work more closely with our US clients and across the US market. But despite having been in continuous operation since we opened in London ten years ago, our move to the US has felt a lot like setting up a brand new business.

B2B Insights

4 min

Launching Centrica Business Solutions in the USResilience means different things to different audiences. In the world of business energy, it means the difference between staying operational during an unplanned power outage and losing millions of dollars through unscheduled downtime.

News

4 min

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