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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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Crunching the direct mail marketing numbers
Digital spend is increasing – and rightly so.
B2B Insights
6 min
ABM
Putting ABM under the X-Ray
Not all stats were created equal
We’ve spent a fair amount of time knee-deep in stats, unearthing the sparkling gems that can change your B2B marketing for the better.
B2B Insights
4 min
So long, 2019
2019 certainly meant many different things to many different people, but one thing it has universally been for everyone is eventful.
News
3 min
OK Commuter
According to a recent study from the TUC, people are now spending more time than ever commuting to work. The door-to-door slog takes an average of 59 minutes which, all totted up, totals 221 hours a year.
B2B Insights
6 min
The Three C’s of ABM
Account-based marketing (ABM) has, in recent years, become one of the most talked-about tools in the B2B marketing toolkit, which means there is also no small amount of hot air and conjecture on this topic.
ABM
5 min
Crunching the website marketing numbers
A website is key for meeting the needs of the new B2B buyer.
Crunching The Numbers
4 min
The B2B Marketing Conference 2019 – ABM: Align and accelerate
– a round-up
On November 5th, we attended ABM: Align and accelerate, an ABM dedicated conference hosted by B2B Marketing. With back to back keynotes, workshops and presentations, there was a lot of great takeaways and learnings.
ABM
4 min
What makes a perfect presentation?
We have, of late, been to a great many conferences and events.
Inspiration
2 min
Everything you may have missed at MarketingProfs 2019
Whew!
News
3 min
Four arguments why B2B marketers should spend more on brand building
B2B marketers can be very focused on the short term, and who can blame them? Sales are putting on the pressure for a constant stream of leads and business leaders have quarterly targets to hit to keep the shareholders at bay.
B2B Insights
7 min
The future of business? Highlights from WIRED Smarter 2019
Last week Earnest headed over to WIRED Smarter – a one-day event exploring the future of business. Here’s what we learnt:
News
5 min
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