Ideas + insight

Five tips for better B2B marketing campaigns Your CEO is chewing you out because your campaign isn’t bringing in results. The CFO is drawing a lot of long, red, angry lines on the whiteboard. Sales are throwing you under the bloody bus. And all the good biscuits are gone. How did everything go so wrong?
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George Sanders

March 10, 2023

10 min

Crunching the Facebook social media marketing numbers

Banks: 5 ways to strengthen small business customer loyalty

Banks: 3 ways to get business continuity support right for SMBs

The view from over there:
A conversation with Ethel Klein at Konica MinoltaAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

Banks: how to carry on delivering great SMB customer service during a crisis

Banks: how to create helpful content for your SMB customers during a crisisSmall businesses (1-50 employees) across the UK are urgently trying to stay afloat. We look at how banks can relay their support with practical comms, not platitudes

6 min

10 things your business can learn from The KardashiansEver since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.

B2B Insights

8 min

Crunching the YouTube social media marketing numbers

Information overload is old newsPicture a train full of rush-hour commuters – you probably imagine them all vacantly scrolling and tapping on their smartphones, killing time.

B2B Insights

4 min

The view from over there: A conversation with Oana York at VSPAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

B2B Budget Benchmarks: how much should you be spending?As a B2B Marketer, it can be hard to know what ‘realistic’ looks like in a budget. To help, we’ve taken a look at what others in the B2B sphere are asking for – and getting – as well as general trends for B2B marketing budgets.

B2B Insights

6 min

ABM and the art of datingAccount based marketing (ABM) is – in case you don’t know – an approach which makes use of personalisation through data to create tailored content that speaks to the specific interests of individual prospects instead of the general attitudes of an entire industry.

ABM

5 min

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