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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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Big Thinking
Banks: 5 ways to strengthen small business customer loyalty
Big Thinking
Banks: 3 ways to get business continuity support right for SMBs
The view from over there:
A conversation with Ethel Klein at Konica Minolta
At B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.
Inspiration
8 min
Big Thinking
Banks: how to carry on delivering great SMB customer service during a crisis
Banks: how to create helpful content for your SMB customers during a crisis
Small businesses (1-50 employees) across the UK are urgently trying to stay afloat. We look at how banks can relay their support with practical comms, not platitudes
6 min
10 things your business can learn from The Kardashians
Ever since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.
B2B Insights
8 min
Big Thinking
Crunching the YouTube social media marketing numbers
Information overload is old news
Picture a train full of rush-hour commuters – you probably imagine them all vacantly scrolling and tapping on their smartphones, killing time.
B2B Insights
4 min
The view from over there: A conversation with Oana York at VSP
At B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.
Inspiration
8 min
B2B Budget Benchmarks: how much should you be spending?
As a B2B Marketer, it can be hard to know what ‘realistic’ looks like in a budget. To help, we’ve taken a look at what others in the B2B sphere are asking for – and getting – as well as general trends for B2B marketing budgets.
B2B Insights
6 min
ABM and the art of dating
Account based marketing (ABM) is – in case you don’t know – an approach which makes use of personalisation through data to create tailored content that speaks to the specific interests of individual prospects instead of the general attitudes of an entire industry.
ABM
5 min
Listening in Earnest: let’s find your new favourite podcast
There’s no denying it – people the world over are absolutely devouring podcasts.
Inspiration
6 min
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