Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
Read more...

Emily Lowes

October 19, 2022

3.8 min

Don’t sell me – help me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

B2B Insights

7 min

Top 5 benefits of working from home

Crunching the LinkedIn social media marketing numbersMost B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising

Crunching The Numbers

8 min

Campaigns – what we need to knowThanks for getting in touch, we’re excited to learn about your campaign needs.

5 min

Crunching the numbers: marketing during the Covid crisisSince the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.

Crunching The Numbers

7 min

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Roaring into the 2020s
with F. Scott FitzgeraldBack in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.

Inspiration

4 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

Banks: This week’s roundup of small business and banking news

Crunching the Facebook social media marketing numbers

Pages: 1234567891011121314151617181920212223