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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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Big Thinking
Don’t sell me – help me
How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
B2B Insights
7 min
Big Thinking
Top 5 benefits of working from home
Crunching the LinkedIn social media marketing numbers
Most B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising
Crunching The Numbers
8 min
Campaigns – what we need to know
Thanks for getting in touch, we’re excited to learn about your campaign needs.
5 min
Crunching the numbers: marketing during the Covid crisis
Since the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.
Crunching The Numbers
7 min
Big Ideas from B2B Ignite USA
The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.
News
3 min
Roaring into the 2020s
with F. Scott Fitzgerald
Back in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.
Inspiration
4 min
Cottagecore: the new consumer revolution
We may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.
Inspiration
8 min
Dear Diary: 1 year of Earnezt
One year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.
News
15 min
Big Thinking
Banks: This week’s roundup of small business and banking news
Big Thinking
Crunching the Facebook social media marketing numbers
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