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Get ready to ride the next B2B marketing wave
Change doesn’t have to be scary.
Read more...
James Wood
April 6, 2022
2.5 min
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Crunching The Numbers
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The challenges of creating great thought leadership
In 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.
4 min
Inside the mind of a B2B buyer
Here's a roundup of the findings from a recent ABM webinar I attended that delved into the hearts and minds of B2B customers looking to buy.
B2B Insights
7 min
Earnezt wins at Global ACE and B2B Elevation Awards
Earnezt is delighted to share the news that we are multiple award-winners at this year's Global Ace Awards and B2B Elevation Awards – for our work with Mastercard, McGill and Partners, and Truveris.
News
3 min
A positive future for B2B post Covid-19?
There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.
B2B Insights
3 min
Big Thinking
Open Minded Banking: Our guide to cornering the small business market
Big Thinking
Don’t sell me – help me
How to serve up a refreshing creative brief
Writing a good creative brief is a lot like mixing a good cocktail.
B2B Insights
7 min
Big Thinking
Top 5 benefits of working from home
Crunching the LinkedIn social media marketing numbers
Most B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising
Crunching The Numbers
8 min
Campaigns – what we need to know
Thanks for getting in touch, we’re excited to learn about your campaign needs.
5 min
Crunching the numbers: marketing during the Covid crisis
Since the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.
Crunching The Numbers
7 min
Big Ideas from B2B Ignite USA
The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.
News
3 min
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