Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

Why cliches mean your content is being seen but not heard

The latest buzz on blockchain for businessThere has been plenty of buzz and bluster around blockchain technology over the past few years, but if one thing was clear from our time at Cordacon 2020, it’s that blockchain is most definitely here to stay.

B2B Insights

4 min

Clean up your content strategy

New frontiers with LinkedIn storiesIt’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.

B2B Insights

4 min

Trend watching: What next for enterprise technology?This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:

B2B Insights

4 min

What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.

B2B Insights

8 min

Five principles for creating effective thought leadership88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.

B2B Insights

3.5 min

The challenges of creating great thought leadershipIn 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.

4 min

Inside the mind of a B2B buyer

Earnezt wins at Global ACE and B2B Elevation AwardsEarnezt is delighted to share the news that we are multiple award-winners at this year's Global Ace Awards and B2B Elevation Awards – for our work with Mastercard, McGill and Partners, and Truveris.

News

3 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

B2B Insights

3 min

Open Minded Banking: Our guide to cornering the small business market

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