Ideas + insight

Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern There are typically two patterns businesses fall into when managing their website: Conversion Rate Optimisation (CRO), or approaching a rebuild.
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David Gyertson

September 21, 2022

9 min

Clean up your content strategyFind order in the chaos with this season’s interior design trend.

B2B Insights

3 min

New frontiers with LinkedIn storiesIt’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.

B2B Insights

4 min

Trend watching: What next for enterprise technology?This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:

B2B Insights

4 min

What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.

B2B Insights

8 min

Five principles for creating effective thought leadership88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.

B2B Insights

3.5 min

The challenges of creating great thought leadershipIn 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.

4 min

Inside the mind of a B2B buyerHere's a roundup of the findings from a recent ABM webinar I attended that delved into the hearts and minds of B2B customers looking to buy.

B2B Insights

7 min

Earnezt wins at Global ACE and B2B Elevation AwardsEarnezt is delighted to share the news that we are multiple award-winners at this year's Global Ace Awards and B2B Elevation Awards – for our work with Mastercard, McGill and Partners, and Truveris.

News

3 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

B2B Insights

3 min

Open Minded Banking: Our guide to cornering the small business market

Don’t sell me – help me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

B2B Insights

7 min

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