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AdWeek NYC 2021
Last month Adweek NYC was back - in hybrid form.
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Sarah Przybylak
November 24, 2021
4 min
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B2B Insights
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Where now?
Crunching The Numbers
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Five principles for creating effective thought leadership
88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
B2B Insights
3.5 min
The challenges of creating great thought leadership
In 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.
4 min
Inside the mind of a B2B buyer
Here's a roundup of the findings from a recent ABM webinar I attended that delved into the hearts and minds of B2B customers looking to buy.
7 min
Earnezt wins at Global ACE and B2B Elevation Awards
Earnezt is delighted to share the news that we are multiple award-winners at this year's Global Ace Awards and B2B Elevation Awards – for our work with Mastercard, McGill and Partners, and Truveris.
News
3 min
A positive future for B2B post Covid-19?
There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.
B2B Insights
3 min
Big Thinking
Open Minded Banking: Our guide to cornering the small business market
Big Thinking
Don’t sell me – help me
Big Thinking
Top 5 benefits of working from home
Crunching the LinkedIn social media marketing numbers
Most B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising
Crunching The Numbers
8 min
Campaigns – what we need to know
Thanks for getting in touch, we’re excited to learn about your campaign needs.
5 min
Crunching the numbers: marketing during the Covid crisis
Since the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.
Crunching The Numbers
7 min
Big Ideas from B2B Ignite USA
The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.
News
3 min
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