UK
US
Home
The work
Ideas + insight
People
Join Earnezt
Awards
Contact
Services
Brand
Strategy
Research
Campaigns
Content
Digital
Big thinking
Ride the wave
Brand Reboot
Rethink Thought Leadership
ABM guide
Open Minded Banking
Think Small
Vital Stats
Ideas + insight
Get ready to ride the next B2B marketing wave
Change doesn’t have to be scary.
Read more...
James Wood
April 6, 2022
2.5 min
Choose a category
All
B2B Insights
Big Thinking
ABM
Open Minded Banking
Think Small
Vital Statistics
Where now?
Crunching The Numbers
Inspiration
Labs
News
Will 2021 be the year for B2B websites to come of age?
Last week, I heard that our local toyshop is closing down. It’s an independent business and the staff are all lovely. Another sad example of the impact C-19 has had on small businesses. Or is it?
B2B Insights
4 min
How to land an internship in the middle of a global pandemic
COVID-19 has thrown us all into a crash course in adaptability and made flexibility a new necessity. It’s also meant a change in approach when it comes to the dreaded job hunt.
Inspiration
3 min
CCS Insight Predicts: Trend watching – The rise and rise of the Cloud
In the final part of our blog series, hot off the back of CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’, we explore the big trends in Cloud.
B2B Insights
5 min
Clash of the crutch words: play US election word bingo
What we say and how we say it can reveal our greatest ideas and strengths. But also expose our biggest weaknesses.
Inspiration
2 min
CCS Insight Predicts: Trend watching – AI and a new age of Security and Trust
Here’s part 2 in a blog series sharing some of the key insights and tech trends from CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’.
B2B Insights
4 min
Why cliches mean your content is being seen but not heard
“It’s like pulling teeth out of a stone with no blood,” said our Head of Labs James Wood to me this week. He may have been talking about glacial indecision but it could easily have been a commentary on stopping marketers churning out cliche-ridden copy.
4.5 min
The latest buzz on blockchain for business
There has been plenty of buzz and bluster around blockchain technology over the past few years, but if one thing was clear from our time at Cordacon 2020, it’s that blockchain is most definitely here to stay.
B2B Insights
4 min
Clean up your content strategy
Find order in the chaos with this season’s interior design trend.
B2B Insights
3 min
New frontiers with LinkedIn stories
It’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.
B2B Insights
4 min
Trend watching: What next for enterprise technology?
This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:
B2B Insights
4 min
What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020
One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.
B2B Insights
8 min
Five principles for creating effective thought leadership
88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
B2B Insights
3.5 min
Pages:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
Load more