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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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5 principles of Information Architecture & why it matters to marketing
Humans are ‘informavores’ after all. We need information to survive.
B2B Insights
8 min
The Yes Factor: how to persuade business buyers to say yes
A little science can go a long way.
B2B Insights
3 min
The Michelin Guide 1900: Best content marketing ever?
Looking for one of the best examples of content marketing? Try looking back 100 or so years.
B2B Insights
4 min
Applying 10x thinking for better B2B marketing plans
If they ask for 10 % better, why not aim for 10x better?
B2B Insights
5 min
Parlez-vous B2B? The dangers of using jargon in your marketing
As more jargon gets used by businesses, why are marketers speaking a different language?
B2B Insights
6 min
B2B skunkworks: the need for fresh innovation in B2B marketing
Is a lack of innovation keeping B2B Marketing departments in the dark ages?
B2B Insights
5 min
The Planning Fallacy: Why B2B Marketers are prone to exaggeration
When it comes to forecasting campaign ROI, how do you avoid misplaced optimism?
B2B Insights
6 min
Why you should be using social media for business
Is social media the be all and end all that it's claimed to be?
B2B Insights
6 min
Howard Luck Gossage: Evergreen inspiration from a lesser-known ad man
The advertising genius you should know but probably don't.
B2B Insights
7 min
Big Thinking
Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
Ideas worth Spreading: Ted Talks for B2B Marketers
Earnest's top 5 Ted Talks, handpicked for B2B Marketers
Inspiration
4 min
The proof in the pudding: essential B2B marketing benchmarks
Want to know how your marketing compares with the industry average? Read on.
Crunching The Numbers
7 min
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