Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

5 principles of Information Architecture & why it matters to marketingHumans are ‘informavores’ after all. We need information to survive.

B2B Insights

8 min

The Yes Factor: how to persuade business buyers to say yesA little science can go a long way.

B2B Insights

3 min

The Michelin Guide 1900: Best content marketing ever?Looking for one of the best examples of content marketing? Try looking back 100 or so years.

B2B Insights

4 min

Applying 10x thinking for better B2B marketing plansIf they ask for 10 % better, why not aim for 10x better?

B2B Insights

5 min

Parlez-vous B2B? The dangers of using jargon in your marketingAs more jargon gets used by businesses, why are marketers speaking a different language?

B2B Insights

6 min

B2B skunkworks: the need for fresh innovation in B2B marketingIs a lack of innovation keeping B2B Marketing departments in the dark ages?

B2B Insights

5 min

The Planning Fallacy: Why B2B Marketers are prone to exaggerationWhen it comes to forecasting campaign ROI, how do you avoid misplaced optimism?

B2B Insights

6 min

Why you should be using social media for businessIs social media the be all and end all that it's claimed to be?

B2B Insights

6 min

Howard Luck Gossage: Evergreen inspiration from a lesser-known ad manThe advertising genius you should know but probably don't.

B2B Insights

7 min

Vital Statistics for B2B Marketers Two. Inbound vs. Outbound

Ideas worth Spreading: Ted Talks for B2B MarketersEarnest's top 5 Ted Talks, handpicked for B2B Marketers

Inspiration

4 min

The proof in the pudding: essential B2B marketing benchmarksWant to know how your marketing compares with the industry average? Read on.

Crunching The Numbers

7 min

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