Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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How to land an internship in the middle of a global pandemicCOVID-19 has thrown us all into a crash course in adaptability and made flexibility a new necessity. It’s also meant a change in approach when it comes to the dreaded job hunt.

3 min

CCS Insight Predicts: Trend watching – The rise and rise of the CloudIn the final part of our blog series, hot off the back of CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’, we explore the big trends in Cloud.

B2B Insights

5 min

Clash of the crutch words: play US election word bingoWhat we say and how we say it can reveal our greatest ideas and strengths. But also expose our biggest weaknesses.

Inspiration

2 min

CCS Insight Predicts: Trend watching – AI and a new age of Security and TrustHere’s part 2 in a blog series sharing some of the key insights and tech trends from CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’.

4 min

Why cliches mean your content is being seen but not heard

The latest buzz on blockchain for businessThere has been plenty of buzz and bluster around blockchain technology over the past few years, but if one thing was clear from our time at Cordacon 2020, it’s that blockchain is most definitely here to stay.

B2B Insights

4 min

CCS Insight Predicts: Trend watching – Remote work and collaborationThe shift to remote working as a result of the pandemic has had a fundamental impact on the way we work.

B2B Insights

4 min

Clean up your content strategyFind order in the chaos with this season’s interior design trend.

B2B Insights

min

New frontiers with LinkedIn storiesIt’s an exciting new feature. And as it’s just rolled-out, user curiosity will be at its peak. Which means now is the time for marketers to strike.

B2B Insights

4 min

Trend watching: What next for enterprise technology?This week saw CCS Insight's seasoned analysts share their views on what lies ahead in enterprise tech. Here are a few things I learnt:

B2B Insights

4 min

What we learnt from Starling Bank’s Founder & CEO @ Wired Smarter 2020One of the unintended upsides of a global pandemic is that it’s a hell of a lot easier to get to the big global business events because they’ve all gone online. That is - it goes without saying - the very thinnest of silver-linings amongst a year of chaos and incredulity, but when you’re eight months into working from home you’re surprisingly willing to entertain any ‘little wins’ that come your way.

B2B Insights

8 min

Five principles for creating effective thought leadership88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.

B2B Insights

3.5 min

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