Ideas + insight

Five principles for creating effective thought leadership 88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
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Katy Roe

September 16, 2020

3.5 min

Dear Diary: 1 year of EarneztOne year ago I stepped off the plane at JFK, New York, small suitcase in hand, much much larger one lost in transit somewhere. I had arrived with a simple dream; to chase the humdrum out of B2B marketing. And I had heard, that if I could do it here, I could do it anywhere. Or something like that.

News

15 min

Top 5 benefits of us all working from home

Banks: This week’s roundup of small business and banking news

Crunching the Facebook social media marketing numbers

Banks: 5 ways to strengthen small business customer loyalty

Banks: 3 ways to get business continuity support right for SMBs

The view from over there:
A conversation with Ethel Klein at Konica MinoltaAt B2B marketing events and conferences, we can often be found shooting the breeze with our industry peers.

Inspiration

8 min

Banks: how to carry on delivering great SMB customer service during a crisis

Banks: how to create helpful content for your SMB customers during a crisis

10 things your business can learn from The KardashiansEver since the debut of Keeping Up with the Kardashians in 2007, there has been endless debate over the cultural value of the Kardashians.

B2B Insights

8 min

Crunching the YouTube social media marketing numbers

Crunching the LinkedIn social media marketing numbersMost B2B Marketers (70%) have recognised the value of social media in reaching customers. And given that 72% of B2B buyers are using social media to research purchases, this isn’t surprising

Crunching The Numbers

8 min

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