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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
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Emily Lowes
October 19, 2022
3.8 min
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Gen Z + B2B: Get ready to reach new audiences with these 4 tips
If you were born before 1997, there’s a good chance you’ve never heard of Francis Bourgeois.
B2B Insights
5.5 min
4 things B2B Marketers can learn from Malik the billboard bachelor
My favorite news story of 2022 so far is that of a British bachelor who has bought billboard space to try and find a bride.
B2B Insights
4.5 min
Big Thinking
Give your content the self-help treatment
Forget predictions: here are the 10 New Year’s resolutions every B2B marketer needs
Every new year brings with it a flurry of well-intentioned (but often wide of the mark) predictions for the next 12 months and the trends that will shape the fortunes of B2B marketing teams around the world.
B2B Insights
9.5 min
2021’s top 7 moments for B2B and Earnezt
What a year it’s been in B2B, and what a year for Earnezt. As we approach 2022, it felt an appropriate time to look back on some of the notable moments and trends taking place during the last 12 months.
Inspiration
4 min
AdWeek NYC 2021
Last month Adweek NYC was back - in hybrid form.
B2B Insights
4 min
5 big questions to ask of your 2022 B2B rebrand
Across almost every sector, businesses are considering switching up with a 2022 rebrand – but what strategic questions need to be considered first?
B2B Insights
6 min
The Earnezt Diversity and Inclusion Roundup
At Earnezt, diversity is a big part of who we are.
Inspiration
9 min
Big Thinking
43% and Rising: A podcast about women in marketing
Objectives, outcomes, and outputs: getting the ‘O’s right in business marketing
Objectives, outcomes and outputs are a major challenge in B2B marketing. Why are they a major challenge? Because they get mixed up far too often.
B2B Insights
5.5 min
Convincing your CEO now is the time to invest in brand
You’ve no doubt noticed, the world has gone a little topsy-turvy in recent times.
B2B Insights
3 min
Your brand project – what we need to know
Thanks for getting in touch, we’re excited to learn about your branding needs.
B2B Insights
5 min
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