Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

How can you understand your buyers’ minds and make them say “yes”?Chris Wilson explains how Behavioural Economics can be marketing's secret weapon to:

B2B Insights

2 min

Content or ‘stuff made available via the internet, Swiftian satire and homonyms’Homonyms are words that are spelled and pronounced the same, but have different meanings.

Inspiration

5 min

Somehow Inevitable Episode 2 Can bots bring us closer together?

B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resourceThe B2B marketing Ideas and Innovation matrix

Inspiration

4 min

Somehow inevitable: Tiny things changing the world

One of these things will happen to all B2B Marketers in 2017It's that time again when the Internet is alight with the predictions for the year ahead. But here's what's really going to go down in 2017.

B2B Insights

3 min

In defence of innovation labsI recently came across a Bloomberg article about the new Google CFO, Ruth Porat, and her strict approach to finances – including a crackdown on the accounts of the ‘Google Moonshot factory’, Google X.

Inspiration

5 min

Earnest Labs scoops Gold for ‘Best Creative Innovation’

Storytelling in chat appsPeople can’t look away from their smartphone’s messaging apps, opening the door to a whole new style of storytelling for brands.

Inspiration

3 min

The next generation of misinformation

The new Superpowers: CCS PredictionsTake a leading tech analyst firm. Bring together movers and shakers from across the industry. Add in a bevy of predictions on where the world is going.

News

5 min

Trump. Brexit. And B2B MarketingWhat can B2B marketers learn from the two flawed, but hugely effective campaigns that are set to fundamentally change our political landscape?

B2B Insights

4 min

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