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Still saying no to Reddit?
The big news this week was that Reddit users were working together to upend a number of hedge funds by buying stocks in GameStop, and driving the value up dramatically.
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Sarah Przybylak
January 29, 2021
7 min
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No more Big Bang: Why B2B brands are taking a new approach to launching ‘big idea’ campaigns
How more and more B2B brands are embracing new, less conventional approaches to make their mark.
B2B Insights
6 min
Brief Encounter: London Zoo
Last month, we hosted another Brief Encounter, giving the assembled volunteers from the agency a chance to monkey around on a fictional brief for London Zoo (sorry).
Inspiration
5 min
Big Thinking
Our journey into the unknown: 2015
Get down the pub; it’s good for your creativity.
Have you ever wondered why you always come up with your most genius ideas down the pub?
Inspiration
4 min
Innovation in retail
What if there was another way to shop? How can the retail experience be improved for consumers like me who don’t want to play the game?
Inspiration
5 min
Brief Encounter: Waterstones
On Wednesday some of the finest minds at Earnest assembled, once again, for a Brief Encounter: our monthly get-together to tackle a fictional brief over a couple of beers and a slice or two of pizza.
Inspiration
5 min
Testing event technology at Event Lab
Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like.
News
min
22 reasons you know you work in B2B marketing
B2B marketing - it’s not for everyone. But you love it, we love it, and this is why.
B2B Insights
4 min
Changing the rhythms of a city with Wiretapper app
On Friday I attended a performance of a new piece of site-specific theatre, but I wasn’t so much taken by the spectacle as I was by the sound design – and the technology used to deliver it.
Inspiration
5 min
Live Streaming Apps for Content Marketing
What are these ‘live streaming’ apps all about and how can they be used for marketers?
Inspiration
6 min
Earnest Labs Charity Tech Pub Quiz
A new way for Labs to test new technology available to marketers.
News
5 min
Brief Encounter: Airbnb
Brief Encounter is our new monthly get-together inviting people from all over the agency to flex their creative muscles. We set a fictional brief, provided a few drinks and some food, and got to work – against the clock.
Inspiration
3 min
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