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Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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B2B customers have changed – now it’s the marketer’s turn
There’ve been two stories recently that everyone in B2B marketing should take note of – especially B2B agencies.
B2B Insights
2 min
Earnest wins big at The Drum’s first ever B2B Brave awards
I woke up this morning to the delightful news that Earnest won four major awards at The Drum’s inaugural B2B Brave awards.
News
2 min
Escaping the London echo chamber – we’re off on The Trip
Sometimes as marketers we don’t look hard enough at stuff. We’re far too happy generalising, following stereotypes and not taking to time to look a bit deeper – especially when it comes to the audience we are talking to.
News
3 min
Big Thinking
The Hyperbole – A fun new Twitter-inspired game
This post is not long enough for you to share
Marketers out there can breathe a collective sigh of relief. The Internet isn’t killing attention spans after all.
B2B Insights
4 min
Think Small: Understanding how small businesses really buy
A new resource for marketers wanting to better reach & engage small businesses
Think Small
4 min
Is there a place for chatbots in B2B?
While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations.
B2B Insights
8 min
Big Thinking
Marketing is dying. Healthcare can save it.
Essential Benchmarks
Need to build a case to justify your marketing budget? Want to benchmark your campaigns against industry best practice? Trying to forecast the ROI on your activity?
Crunching The Numbers
5 min
How to be better at content marketing for CRM
We've created a free, in-depth guide for you to download which explores the key considerations and steps to success, including:
B2B Insights
4 min
A free, expert guide to planning effective B2B campaigns
This Earnest guide is a primer for creating engaging campaigns that really perform.
B2B Insights
4 min
10 steps to unlocking the content dungeon
This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.
B2B Insights
6 min
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