Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

B2B customers have changed – now it’s the marketer’s turnThere’ve been two stories recently that everyone in B2B marketing should take note of – especially B2B agencies.

B2B Insights

2 min

Earnest wins big at The Drum’s first ever B2B Brave awardsI woke up this morning to the delightful news that Earnest won four major awards at The Drum’s inaugural B2B Brave awards.

News

2 min

Escaping the London echo chamber – we’re off on The TripSometimes as marketers we don’t look hard enough at stuff. We’re far too happy generalising, following stereotypes and not taking to time to look a bit deeper – especially when it comes to the audience we are talking to.

News

3 min

The Hyperbole – A fun new Twitter-inspired game

This post is not long enough for you to shareMarketers out there can breathe a collective sigh of relief. The Internet isn’t killing attention spans after all.

B2B Insights

4 min

Think Small: Understanding how small businesses really buyA new resource for marketers wanting to better reach & engage small businesses

Think Small

4 min

Is there a place for chatbots in B2B?While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations.

B2B Insights

8 min

Marketing is dying. Healthcare can save it.

Essential BenchmarksNeed to build a case to justify your marketing budget? Want to benchmark your campaigns against industry best practice? Trying to forecast the ROI on your activity?

Crunching The Numbers

5 min

How to be better at content marketing for CRMWe've created a free, in-depth guide for you to download which explores the key considerations and steps to success, including:

B2B Insights

4 min

A free, expert guide to planning effective B2B campaignsThis Earnest guide is a primer for creating engaging campaigns that really perform.

B2B Insights

4 min

10 steps to unlocking the content dungeonThis practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.

B2B Insights

6 min

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