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Ideas + insight
Still saying no to Reddit?
The big news this week was that Reddit users were working together to upend a number of hedge funds by buying stocks in GameStop, and driving the value up dramatically.
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Sarah Przybylak
January 29, 2021
7 min
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10 steps to unlocking the content dungeon
This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.
B2B Insights
6 min
How can you understand your buyers’ minds and make them say “yes”?
Chris Wilson explains how Behavioural Economics can be marketing's secret weapon to:
B2B Insights
2 min
Content or ‘stuff made available via the internet, Swiftian satire and homonyms’
Homonyms are words that are spelled and pronounced the same, but have different meanings.
Inspiration
5 min
Big Thinking
Somehow Inevitable Episode 2 Can bots bring us closer together?
B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resource
The B2B marketing Ideas and Innovation matrix
Inspiration
4 min
Big Thinking
Somehow inevitable: Tiny things changing the world
One of these things will happen to all B2B Marketers in 2017
It's that time again when the Internet is alight with the predictions for the year ahead. But here's what's really going to go down in 2017.
B2B Insights
3 min
In defence of innovation labs
I recently came across a Bloomberg article about the new Google CFO, Ruth Porat, and her strict approach to finances – including a crackdown on the accounts of the ‘Google Moonshot factory’, Google X.
Inspiration
5 min
Big Thinking
Earnest Labs scoops Gold for ‘Best Creative Innovation’
Storytelling in chat apps
As smartphone users rely more and more on mobile messaging apps, James Wood discovers that they’ve influenced a whole new style of storytelling.
Inspiration
min
Big Thinking
The next generation of misinformation
The new Superpowers: CCS Predictions
Take a leading tech analyst firm. Bring together movers and shakers from across the industry. Add in a bevy of predictions on where the world is going.
News
5 min
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