Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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Is there a place for chatbots in B2B?While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations.

B2B Insights

8 min

Marketing is dying. Healthcare can save it.

Essential BenchmarksNeed to build a case to justify your marketing budget? Want to benchmark your campaigns against industry best practice? Trying to forecast the ROI on your activity?

Crunching The Numbers

5 min

How to be better at content marketing for CRMWe've created a free, in-depth guide for you to download which explores the key considerations and steps to success, including:

B2B Insights

4 min

A free, expert guide to planning effective B2B campaignsThis Earnest guide is a primer for creating engaging campaigns that really perform.

B2B Insights

4 min

10 steps to unlocking the content dungeonThis practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.

B2B Insights

6 min

How can you understand your buyers’ minds and make them say “yes”?Chris Wilson explains how Behavioural Economics can be marketing's secret weapon to:

B2B Insights

2 min

Content or ‘stuff made available via the internet, Swiftian satire and homonyms’Homonyms are words that are spelled and pronounced the same, but have different meanings.

Inspiration

5 min

Somehow Inevitable Episode 2 Can bots bring us closer together?

B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resourceThe B2B marketing Ideas and Innovation matrix

Inspiration

4 min

Somehow inevitable: Tiny things changing the world

One of these things will happen to all B2B Marketers in 2017It's that time again when the Internet is alight with the predictions for the year ahead. But here's what's really going to go down in 2017.

B2B Insights

3 min

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