Ideas + insight

Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern There are typically two patterns businesses fall into when managing their website: Conversion Rate Optimisation (CRO), or approaching a rebuild.
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David Gyertson

September 21, 2022

9 min

Somehow Inevitable Episode 3: Listen up! The voice revolution is coming.

5 new technologies coming to a workplace near youThis year saw a number of jaw dropping tech developments that could have big implications for the workplace as we know it.

B2B Insights

6 min

Idea Sprints: A day ticket to marketing innovation

Facebook is for Business – and it needs to do some B2B marketingTo be honest, I’ve never quite seen Facebook in the realms of the business world, but at the superb CCS Insight Predictions annual opinion and fact-fest last week, I had a revelation.

B2B Insights

3 min

Earnest Labs Explores The Five Senses: SmellSmell is a base human faculty, yet it was one of the last understood by scientists. Which is perhaps why it lags behind the rest when it comes to sensory experiences.

Inspiration

min

Predictions 2018 and Beyond – tech experts predict changes-a-go-goThe tech industry moves so fast it’s hard enough to predict what will happen next week, let alone a year from now.

B2B Insights

7 min

Earnest Labs Explores The Five Senses: HearingAdvertising is all about connecting with people on an emotional level – and the more senses you can stimulate, the more successful you will be. With that in mind Earnest Labs is kicking off a series to explore each of the five senses and discuss some technologies surrounding them. Kicking things off, Elliot Struck looks into how the most reconisable sounds in films were made.

Inspiration

4 min

How chatbots are winning hearts and minds

How to create award-winning workYou've probably heard that us agency folk are obsessed with awards.

Inspiration

5 min

Introducing ‘Out of the Ordinary’ – a new creative resource for B2B marketersYou know that old shtick about B2B marketing just not being that creative?

Inspiration

3 min

B2B customers have changed – now it’s the marketer’s turnThere’ve been two stories recently that everyone in B2B marketing should take note of – especially B2B agencies.

B2B Insights

2 min

Earnest wins big at The Drum’s first ever B2B Brave awardsI woke up this morning to the delightful news that Earnest won four major awards at The Drum’s inaugural B2B Brave awards.

News

2 min

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