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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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B2B Marketing Ignite 2018 sends marketers back to basics
This year’s B2B Ignite conference was packed full of brilliant insights and exceptional guest speakers.
News
5 min
B2B Marketing Ignite 2018: this time with feeling
As B2B marketers, we need to get better at understanding how we make business buyers feel.
News
6 min
We need to drop emotion from B2B marketing
Three years ago, I was fortunate enough to bag the headline spot at a conference entitled ‘Emotion in B2B’...
B2B Insights
6 min
B2B Insights
18 vital B2B marketing stats for your next presentation
B2B Insights
B2B Vital Stats 3: playing hard to get
Earnest win in New York
We're delighted to have won (big) at the BMA New York Global ACE Awards in New York last night.
News
2 min
Big Thinking
Where did you get that link from? Link Tin
Big Thinking
Tap for Change: Creating a fit for purpose site
Earnest Labs Explores The Five Senses: Sight
Aged ten I got my first pair of specs. The NHS classic: purple, plastic and kid-proof. No, they did not suit my face. But then again, they were not built for style. They were built to survive me accidentally sitting on them.
Inspiration
7 min
#metoo Siri: Why the lack of women in tech just got serious
You might think Lego’s launch of Women of NASA late last year was just a major toy brand rinsing the Christmas market. And it was. But it was much more.
Labs
min
Why now is the time for charities to change the way they take donations
The age of jangling coins in our pockets is coming to an end — and for those charities that are still relying on bucket shakers for donations from the general public need to keep up or risk losing out.
Inspiration
2 min
Lego has ‘Women of NASA’ covered – how about ‘Women of Business’
LEGO has released a brand new set that celebrates four pivotal ‘Women of NASA‘. Prompted by Maia Weinstock’s submission to Lego Ideas.
Inspiration
5 min
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