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AdWeek NYC 2021
Last month Adweek NYC was back - in hybrid form.
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Sarah Przybylak
November 24, 2021
4 min
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Where now?
Crunching The Numbers
Inspiration
Labs
News
Earnest Labs Explores The Five Senses: Smell
Smell is a base human faculty, yet it was one of the last understood by scientists. Which is perhaps why it lags behind the rest when it comes to sensory experiences.
Inspiration
min
Predictions 2018 and Beyond – tech experts predict changes-a-go-go
The tech industry moves so fast it’s hard enough to predict what will happen next week, let alone a year from now.
B2B Insights
7 min
Earnest Labs Explores The Five Senses: Hearing
Advertising is all about connecting with people on an emotional level – and the more senses you can stimulate, the more successful you will be. With that in mind Earnest Labs is kicking off a series to explore each of the five senses and discuss some technologies surrounding them. Kicking things off, Elliot Struck looks into how the most reconisable sounds in films were made.
Inspiration
4 min
Big Thinking
How chatbots are winning hearts and minds
How to create award-winning work
You've probably heard that us agency folk are obsessed with awards.
Inspiration
5 min
Introducing ‘Out of the Ordinary’ – a new creative resource for B2B marketers
You know that old shtick about B2B marketing just not being that creative?
Inspiration
3 min
B2B customers have changed – now it’s the marketer’s turn
There’ve been two stories recently that everyone in B2B marketing should take note of – especially B2B agencies.
B2B Insights
2 min
Earnest wins big at The Drum’s first ever B2B Brave awards
I woke up this morning to the delightful news that Earnest won four major awards at The Drum’s inaugural B2B Brave awards.
News
2 min
Escaping the London echo chamber – we’re off on The Trip
Sometimes as marketers we don’t look hard enough at stuff. We’re far too happy generalising, following stereotypes and not taking to time to look a bit deeper – especially when it comes to the audience we are talking to.
News
3 min
Big Thinking
The Hyperbole – A fun new Twitter-inspired game
This post is not long enough for you to share
Marketers out there can breathe a collective sigh of relief. The Internet isn’t killing attention spans after all.
B2B Insights
4 min
Think Small: Understanding how small businesses really buy
A new resource for marketers wanting to better reach & engage small businesses
Think Small
4 min
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