Ideas + insight

Five principles for creating effective thought leadership 88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
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Katy Roe

September 16, 2020

3.5 min

In defence of innovation labsI recently came across a Bloomberg article about the new Google CFO, Ruth Porat, and her strict approach to finances – including a crackdown on the accounts of the ‘Google Moonshot factory’, Google X.

Inspiration

5 min

Earnest Labs scoops Gold for ‘Best Creative Innovation’

Storytelling in chat appsAs smartphone users rely more and more on mobile messaging apps, James Wood discovers that they’ve influenced a whole new style of storytelling.

Inspiration

min

The next generation of misinformation

The new Superpowers: CCS PredictionsTake a leading tech analyst firm. Bring together movers and shakers from across the industry. Add in a bevy of predictions on where the world is going.

News

5 min

Trump. Brexit. And B2B MarketingWhat can B2B marketers learn from the two flawed, but hugely effective campaigns that are set to fundamentally change our political landscape?

B2B Insights

4 min

Cooking in the experiential lab

BizSpeaktionary – conference calls assistance from Earnest Labs

Startup Generator

Internal Communications needs a reboot. Could this app be the answer?Quartz: a conversational news app that may offer an unconventional fix to the internal comms problem.

Inspiration

3 min

Reading in virtual reality

Lunchbox: Fill a tummy with a tapIt’s time to rethink charitable giving one tap at a time with contactless donations.

Inspiration

6 min

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