Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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Tap for Change: Creating a fit for purpose site

Earnest Labs Explores The Five Senses: SightAged ten I got my first pair of specs. The NHS classic: purple, plastic and kid-proof. No, they did not suit my face. But then again, they were not built for style. They were built to survive me accidentally sitting on them.

Inspiration

7 min

#metoo Siri: Why the lack of women in tech just got serious

Why now is the time for charities to change the way they take donationsThe age of jangling coins in our pockets is coming to an end — and for those charities that are still relying on bucket shakers for donations from the general public need to keep up or risk losing out.

Inspiration

2 min

Lego has ‘Women of NASA’ covered – how about ‘Women of Business’LEGO has released a brand new set that celebrates four pivotal ‘Women of NASA‘. Prompted by Maia Weinstock’s submission to Lego Ideas.

Inspiration

5 min

What is Voice Engine Optimisation?

How far would your brand go in a Bitcoin world?Amid all the media frenzy and hype around Bitcoin, it was easy to miss an interesting and somewhat unexpected announcement this week.

B2B Insights

3 min

Somehow Inevitable Episode 3: Listen up! The voice revolution is coming.

5 new technologies coming to a workplace near youThis year saw a number of jaw dropping tech developments that could have big implications for the workplace as we know it.

B2B Insights

6 min

Idea Sprints: A day ticket to marketing innovation

Facebook is for Business – and it needs to do some B2B marketingTo be honest, I’ve never quite seen Facebook in the realms of the business world, but at the superb CCS Insight Predictions annual opinion and fact-fest last week, I had a revelation.

B2B Insights

3 min

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