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CCS Insight Predicts: Trend watching – The rise and rise of the Cloud
In the final part of our blog series, hot off the back of CCS Insight’s annual ‘Predictions Week: 2021 and Beyond’, we explore the big trends in Cloud.
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Paul Hewerdine
November 24, 2020
5 min
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“It’s the way I tell ’em” – how to make your B2B storytelling stand out
There’s a commonplace idea that there are only so many narrative structures in the world. Vonnegut said six, Booker said seven, some say three, some say more. The point is, coming up with standout stories is hard.
B2B Insights
3 min
Is there a place for podcasts in B2B marketing?
The short answer is: “Yes, they do.”
B2B Insights
5 min
‘Congratulations – you have been shortlisted!’
No agency – this one included – gets shortlisted for anything unless they’re lucky enough to work with bold clients.
News
3 min
How failure breeds success: the highs and lows of new ventures
Four years ago something very exciting happened A girl I sat next to in the office arrived back from an event with a tote bag full to the brim of content. Not internet content. Real, printed on paper content. Brochures, pamphlets, product one pagers. The lot.
Inspiration
6 min
Room for five more?
Earnest wins five new clients including global work for OAG and AXELOS.
News
2 min
What I learned at ‘Predictions: 2019 and Beyond’
CCS Insight’s annual predictions event has become a veritable source of intelligence on current and future trends in technology.
B2B Insights
4 min
Escaping the echo chamber
Last week, I took the unconventional decision to temporarily leave the B2B marketing world and spend the day at Wired Smarter.
B2B Insights
3 min
Mental health & marketing – The Festival of Marketing 2018
Marketers make their money understanding people. Let's put that to use on the mental health problem that pervades our industry.
News
3 min
B2B Insights
How customer experience became the new B2B battleground
Big Thinking
Whose round is it? Using Arduino to create the T-Bot
Earnest Labs hails contactless charity donation CSR success
A contactless charity donation platform created by Earnest Labs has been used to make 16,250 donations, the latest figures from Tap For Change reveal.
News
4 min
Putting the energy problem into our audience’s hands
Often the key to marketing and sales is triggering your audience to realise they have a problem with one hand, and offering them a solution to that very problem with the other.
News
4 min
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