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Thought Leadership
Five principles for creating effective thought leadership
88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
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Katy Roe
September 16, 2020
3.5 min
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News
Earnest Labs hails contactless charity donation CSR success
A contactless charity donation platform created by Earnest Labs has been used to make 16,250 donations, the latest figures from Tap For Change reveal.
News
4 min
Putting the energy problem into our audience’s hands
Often the key to marketing and sales is triggering your audience to realise they have a problem with one hand, and offering them a solution to that very problem with the other.
News
4 min
B2B Insights
Your buyers aren’t who you think they are
Clean the house before you invite people inside
You remember how, when you were a kid, Mum used to make you tidy up the Lego/He-man toys/collected novels of Dostoyevsky before people came round? Turns out, Mum was right. A messy, confusing and trap filled house is no place for a guest.
B2B Insights
5 min
In defence of complexity
Why is complex different from complicated and why do we assume that simple is the antidote to both?
B2B Insights
5 min
B2B Insights
Where’s the trust gone?
B2B Marketing Ignite 2018 sends marketers back to basics
This year’s B2B Ignite conference was packed full of brilliant insights and exceptional guest speakers.
News
5 min
B2B Marketing Ignite 2018: this time with feeling
As B2B marketers, we need to get better at understanding how we make business buyers feel.
News
6 min
We need to drop emotion from B2B marketing
Three years ago, I was fortunate enough to bag the headline spot at a conference entitled ‘Emotion in B2B’...
B2B Insights
6 min
B2B Insights
B2B marketing – 18 vital stats for those presenting at Ignite 2018
B2B Insights
B2B Vital Stats 3: playing hard to get
Earnest win in New York
We're delighted to have won (big) at the BMA New York Global ACE Awards in New York last night.
News
2 min
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