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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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Hello #ANAB2B Chicago!
“It is hopeless for the occasional visitor to try to keep up with Chicago-she outgrows his prophecies faster than he can make them. She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” ―Mark Twain, Life On The Mississippi 1883
News
3 min
16 tell-tale signs you work in B2B marketing
You know it, they know it, we all know it – B2B Marketing is where it’s at.
B2B Insights
4 min
Start spreading the news…
Earnest is an agency that is committed to chasing the humdrum out of B2B marketing globally
News
2 min
10 lessons in creativity
from Stanley Kubrick
As a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.
B2B Insights
4 min
What makes a great relationship?
The Drum Recommends Awards were held at the Marriott Hotel Grosvenor Square on the 9th May and Earnest was awarded ‘Best Client Services Team’ (agency size 40-99).
News
5 min
How to stage an innovation intervention
Not to show off, but I’ve got a new iPhone. The newest iPhone, in fact.
B2B Insights
4 min
So, you’ve decided to run a business
(into the ground)
On the 18th September 1947, President Harry S. Truman founded the Central Intelligence Agency. But before there was ever a CIA, there was the Office of Strategic Services.
B2B Insights
4 min
Shipping is about to become the most exciting industry in B2B marketing
Fintech, Telecoms and Cyber Security all currently hog the B2B marketing limelight because they're industries which contain a host of innovative and rapidly-evolving businesses that all constantly have new things to shout about.
B2B Insights
5 min
Hype in B2B?
Imagine that!
If you’re in the market for a pair of chopsticks, Amazon would suggest you opt for the ‘KitchenCraft World of Flavours Japanese Style Wooden Chopsticks, 24 cm, Pack of 10’ for a mere £3.32.
B2B Insights
4 min
But I know what I like
It was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?
Inspiration
3 min
Use games to bring your message to life
Contrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.
Inspiration
4 min
Teach your data to talk
Remember when Michael Gove said, “the people in this country have had enough of experts”?
B2B Insights
4.5 min
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