Ideas + insight

Less Cher, more Iron Man: B2B Website optimisation and the Strangler Fig pattern There are typically two patterns businesses fall into when managing their website: Conversion Rate Optimisation (CRO), or approaching a rebuild.
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David Gyertson

September 21, 2022

9 min

Start spreading the news…Earnest is an agency that is committed to chasing the humdrum out of B2B marketing globally

News

2 min

10 lessons in creativity
from Stanley KubrickAs a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.

B2B Insights

4 min

What makes a great relationship?The Drum Recommends Awards were held at the Marriott Hotel Grosvenor Square on the 9th May and Earnest was awarded ‘Best Client Services Team’ (agency size 40-99).

News

5 min

How to stage an innovation interventionNot to show off, but I’ve got a new iPhone. The newest iPhone, in fact.

B2B Insights

4 min

So, you’ve decided to run a business
(into the ground)On the 18th September 1947, President Harry S. Truman founded the Central Intelligence Agency. But before there was ever a CIA, there was the Office of Strategic Services.

B2B Insights

4 min

Shipping is about to become the most exciting industry in B2B marketingFintech, Telecoms and Cyber Security all currently hog the B2B marketing limelight because they're industries which contain a host of innovative and rapidly-evolving businesses that all constantly have new things to shout about.

B2B Insights

5 min

Hype in B2B?
Imagine that!If you’re in the market for a pair of chopsticks, Amazon would suggest you opt for the ‘KitchenCraft World of Flavours Japanese Style Wooden Chopsticks, 24 cm, Pack of 10’ for a mere £3.32.

B2B Insights

4 min

But I know what I likeIt was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?

Inspiration

3 min

Use games to bring your message to lifeContrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.

Inspiration

4 min

Teach your data to talkRemember when Michael Gove said, “the people in this country have had enough of experts”?

B2B Insights

4.5 min

“Just make us look like Monzo, yeah?”I have a degree of sympathy for both Halifax and Rufus Leonard this week.

B2B Insights

4 min

Who doesn’t love a good book?We’re an agency of voracious readers.

Inspiration

6 min

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