Ideas + insight

Your salespeople need great content too – here’s why. B2B content isn’t just for the buyer, y’know.
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Emily Lowes

October 19, 2022

3.8 min

Hello #ANAB2B Chicago!“It is hopeless for the occasional visitor to try to keep up with Chicago-she outgrows his prophecies faster than he can make them. She is always a novelty; for she is never the Chicago you saw when you passed through the last time.” ―Mark Twain, Life On The Mississippi 1883

News

3 min

16 tell-tale signs you work in B2B marketingYou know it, they know it, we all know it – B2B Marketing is where it’s at.

B2B Insights

4 min

Start spreading the news…Earnest is an agency that is committed to chasing the humdrum out of B2B marketing globally

News

2 min

10 lessons in creativity
from Stanley KubrickAs a creative, the most common thing I get asked is ‘where do you get your ideas from?’. The answer is all over the place. A piece of fabric you see in a shop window. A conversation you overhear on the tube. The changing light on the London skyline. Watching random clips on YouTube.

B2B Insights

4 min

What makes a great relationship?The Drum Recommends Awards were held at the Marriott Hotel Grosvenor Square on the 9th May and Earnest was awarded ‘Best Client Services Team’ (agency size 40-99).

News

5 min

How to stage an innovation interventionNot to show off, but I’ve got a new iPhone. The newest iPhone, in fact.

B2B Insights

4 min

So, you’ve decided to run a business
(into the ground)On the 18th September 1947, President Harry S. Truman founded the Central Intelligence Agency. But before there was ever a CIA, there was the Office of Strategic Services.

B2B Insights

4 min

Shipping is about to become the most exciting industry in B2B marketingFintech, Telecoms and Cyber Security all currently hog the B2B marketing limelight because they're industries which contain a host of innovative and rapidly-evolving businesses that all constantly have new things to shout about.

B2B Insights

5 min

Hype in B2B?
Imagine that!If you’re in the market for a pair of chopsticks, Amazon would suggest you opt for the ‘KitchenCraft World of Flavours Japanese Style Wooden Chopsticks, 24 cm, Pack of 10’ for a mere £3.32.

B2B Insights

4 min

But I know what I likeIt was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?

Inspiration

3 min

Use games to bring your message to lifeContrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.

Inspiration

4 min

Teach your data to talkRemember when Michael Gove said, “the people in this country have had enough of experts”?

B2B Insights

4.5 min

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