Ideas + insight

B2B brand launches – why your most important audience is internal In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Nothing wrong with all that. But there’s often a valuable target audience that B2B marketers completely lose sight of.
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So, you’ve decided to run a business
(into the ground)On the 18th September 1947, President Harry S. Truman founded the Central Intelligence Agency. But before there was ever a CIA, there was the Office of Strategic Services.

B2B Insights

4 min

Shipping is about to become the most exciting industry in B2B marketingFintech, Telecoms and Cyber Security all currently hog the B2B marketing limelight because they're industries which contain a host of innovative and rapidly-evolving businesses that all constantly have new things to shout about.

B2B Insights

5 min

Hype in B2B?
Imagine that!If you’re in the market for a pair of chopsticks, Amazon would suggest you opt for the ‘KitchenCraft World of Flavours Japanese Style Wooden Chopsticks, 24 cm, Pack of 10’ for a mere £3.32.

B2B Insights

4 min

But I know what I likeIt was Orson Welles who first said “I don’t know anything about art but I know what I like.” Or was it Mark Twain?

Inspiration

3 min

Use games to bring your message to lifeContrary to popular belief, Monopoly was not created to be a catalyst for family bust ups on Boxing day.

Inspiration

4 min

Teach your data to talkRemember when Michael Gove said, “the people in this country have had enough of experts”?

B2B Insights

4.5 min

“Just make us look like Monzo, yeah?”I have a degree of sympathy for both Halifax and Rufus Leonard this week.

B2B Insights

4 min

Who doesn’t love a good book?We’re an agency of voracious readers.

Inspiration

6 min

How to be a B2B brand that helps small businessesIf you were to take the economy’s temperature right now, ‘a feeling of uncertainty’ would be running pretty hot.

B2B Insights

5 min

Who’s been tooting our horn?Earnest has been shortlisted in ten categories at The Drum Recommends Awards 2019.

News

2 min

Closing the ‘colouring-in’ departmentThere is a persistent and troubling notion that all a marketer does is produce sparkly, insubstantial assets instead of robust business outcomes.

B2B Insights

5 min

Client Q&A: Andrew Dalglish, SavantaWe sat down for a Q&A with Andrew Dalglish, Marketing Director at Savanta, to hear about his experience of working with Earnest to bring the Savanta brand (including a “f***ing brilliant” strapline) to life.

News

5 min

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