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Ideas + insight
Your salespeople need great content too – here’s why.
B2B content isn’t just for the buyer, y’know.
Read more...
Emily Lowes
October 19, 2022
3.8 min
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ANA takeaway #4: emotional engagement is now table stakes
Emotion matters in B2B. Who’d have thought it?
B2B Insights
6 min
BY THE POWER OF FOMO
SXSW, the Austin based festival of film, music and technology, is famously hard to navigate.
B2B Insights
4.5 min
ANA takeaway #3: experience is the new differentiator
The idea that we live in an ‘experience economy’ is nothing new.
B2B Insights
5 min
Crunching the content marketing numbers
The philosophy of content marketing is simple: help, don’t sell.
Crunching The Numbers
4 min
ANA takeaway #2: purpose doesn’t have to mean saving the world
Almost every aspect of marketing is affected by purpose, but it can often be a loose and ill-defined idea, and this theme was picked up by several speakers at the ANA Masters of B2B Conference in Chicago.
B2B Insights
4 min
You won’t believe what the retoucher does next!
Montana. Unspeakably beautiful with dramatic scenery, clear starry skies and all the fresh air you can inhale. It’s not every day you get to go there for a photoshoot.
Inspiration
3 min
ANA takeaway #1: Brand beats confusion – and drives leads
One of the pleasantly surprising things at the ANA Masters of B2B Marketing Conference in Chicago was the consistent message from multiple speakers about the importance of Brand (big ‘b’) within the B2B marketing landscape.
B2B Insights
5 min
ANA Masters of B2B Chicago: what went down?
We were at ANA Masters of B2B Marketing in Chicago, taking in a cavalcade of inspiring presentations, viewing outstanding work and drinking endless coffee. But what went down?
B2B Insights
4.5 min
How to win hearts and minds with handheld games
Making a game can add an engaging element of fun to any campaign and, by being a tangible object, can help make your message even more memorable.
Inspiration
4 min
Brief flashes of insight
You may have noticed that, in recent years, people have stopped talking to themselves when they’re alone and started having conversations with their speakers, phones, computers and cars.
B2B Insights
5 min
How to review creative when you’re not
Reviewing creative is hard.
B2B Insights
4 min
ITIL content partnership with Guardian Labs
Gaining trust and awareness with hard-to-reach audiences.
B2B Insights
4 min
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