Ideas + insight

Five principles for creating effective thought leadership 88% of B2B decision-makers surveyed by Edelman believe that great thought leadership can improve their opinion of an organisation. Powerful stuff.
Read more...

Katy Roe

September 16, 2020

3.5 min

The challenges of creating great thought leadershipIn 2020’s dystopia of fake news, confused political stances and a world of work turned upside down, voices of reason are needed more than ever.

B2B Insights

4 min

Inside the mind of a B2B buyer

Earnezt wins at Global ACE and B2B Elevation AwardsEarnezt is delighted to share the news that we are multiple award-winners at this year's Global Ace Awards and B2B Elevation Awards – for our work with Mastercard, McGill and Partners, and Truveris.

News

3 min

Define ABM: Amazingly Bespoke Marketing

Crunching the numbers: marketing during the Covid crisisSince the Covid-19 pandemic began, a colossal amount of information has materialised online – within the first 16 days of the UK lockdown, more than 2 million coronavirus-related web pages were created.

Crunching The Numbers

7 min

Big Ideas from B2B Ignite USAThe age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

News

3 min

Roaring into the 2020s
with F. Scott FitzgeraldBack in March, there was a strange feeling of déjà vu when an eerily prescient letter written by F. Scott Fitgerald went viral online.

Inspiration

4 min

A positive future for B2B post Covid-19?There was a fascinating article in the FT this week, charting the 100 companies to have added most shareholder value (market cap) since the onset of the virus.

B2B Insights

3 min

Cottagecore: the new consumer revolutionWe may still be months away from going out out, but the days of staying in look to be numbered. And there are already signs of a collective hangover from this enforced restraint: consumers intoxicated by the simple life.

Inspiration

8 min

Open Minded Banking: Our guide to cornering the small business market

Help me, don’t sell to me

How to serve up a refreshing creative briefWriting a good creative brief is a lot like mixing a good cocktail.

B2B Insights

7 min

Pages: 12345678910111213141516171819Last Page