This Earnest guide is a primer for creating engaging campaigns that really perform.
What makes a campaign great?
You can gain best practice guidance on how to:
- Establish campaign objectives, map audiences and make effective use of data
- Create content and campaign assets
- Deliver a seamless user journey – by integrating multiple tactics
- Measure and optimise campaign performance
At the end of the day, if the leads aren’t coming in, marketing is left out in the dark.
I head up the Strategy team at Earnest. I helped found Earnest, and I love a tricky brief and an ambitious client – and play my B2B marketing with a twist.