Big Ideas from B2B Ignite USA

Big Ideas from B2B Ignite USA

The age of virtual events is upon us! And let me tell you, it’s not all zoom and gloom - they can pack a serious punch.

While we had big plans for gathering with our industry peers in Chicago for B2B Ignite USA –  swapping business cards between sessions and mingling over conference cocktails – we still got all the B2B insights we could have hoped for – and then some. 

Over the course of two days, we zipped from ABM and Martech to purpose-driven brand building and leadership in the face of uncertainty. And best of all, we compiled all the big ideas heard ‘round B2B Ignite, including: 

  • The move from sales enablement to sales engagement
  • No strategic alignment without operational alignment
  • Brand building is good for business, too
  • Taking the next step on your ABM journey

• • •

(Header photo by  @SawyerBengtson on Unsplash)

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