10 steps to unlocking the content dungeon

This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.

You’ve already got all the content you’ll ever need. But unlocking it is a tricky task.

In this guide, you’ll get:

• Tips and tricks for getting great content from your busy Subject Matter Experts
• Examples of how to re-use and re-spin existing content
• A framework for developing an ongoing content programme

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Paul Hewerdine

Strategy Partner

I head up the Strategy team at Earnest. I helped found Earnest, and I love a tricky brief and an ambitious client – and play my B2B marketing with a twist.