10 steps to unlocking the content dungeon

Old Strong Lock Cast Iron Latch • Earnest Agency • Unlocking Content

10 steps to unlocking the content dungeon

This practical guide takes lessons and examples from client-side marketers at large B2B brands who've succeeded in unlocking the intellectual property, insights and opinion in their organisations – turning it into great marketing content.

You’ve already got all the content you’ll ever need. But unlocking it is a tricky task.

In this guide, you’ll get:

  • Tips and tricks for getting great content from your busy Subject Matter Experts
  • Examples of how to re-use and re-spin existing content
  • A framework for developing an ongoing content programme

Winking eye graphic • Content


B2B Insights


Content marketing


Author Photo

Paul Hewerdine

Strategy Partner

I head up the Strategy team at Earnest. I helped found Earnest, and I love a tricky brief and an ambitious client – and play my B2B marketing with a twist.